Saturday, April 27, 2019

Wal-Mart Research Paper Example | Topics and Well Written Essays - 750 words - 1

Wal-Mart - Research Paper ExampleFor humble businesses operating locally the entrance of Wal-Mart would have a series of disadvantages at a first level, Wal-Mart could hand over to consumers products that would not be available through local stores (Hill & Jones 2007). In fact, in Wal-Mart consumers would have the chance to recognize among a high range of products as a result, consumers would prefer to visit Wal-Mart, instead of local stores, for their shopping. Moreover, Wal-Mart, as a megastore, is able to keep the price of its products piteous (Hill & Jones 2007). The owners of local stores are often unable to light the price of their products/ services due to the fact that their sales are at a relatively low level, at least(prenominal) compared to the sales of megastores (Hill & Jones 2007). Wal-Mart has been already accused as leading many owners of small businesses to break dance business activities, a fact that is related to the non-potential of these individuals to low er the price of their products (Kotler & Armstrong 2009, p.410). In other words, local businesses would be forced to close in the case of the entrance of Wal-Mart in their market much(prenominal) decision would be unavoidable mostly due to the following two reasons local stores would not be able to stomach to consumers the high range of products available at Wal-Mart. Also, local stores could not offer their products at the price that Wal-Mart does. The good technology available at Wal-Mart could also lead to customer service of high quality, at least compared to local stores (Armstrong et al. 2009, p.380). A problem of unfair competition would possible appear in the above case. At this point, reference should made to the study of Guy (2007) where the following issue is highlighted before allowing the establishment of a megastore in their town, the authorities of a small town would primarily check whether the structure/ design of their town allows such plan

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